Press · founder · brand kit
For journalists, podcasters, broadcasters and editors.
Editorial-quality reference statistics, founder background, brand assets and contact for journalists writing about Irish renovation costs, SEAI grants, AI cost estimation, or homeowner-side construction tooling. untangle.ie is the only Irish consumer renovation tool published with full source attribution.
Press contact: admin@untangle.ie · typically reply within one working day.
Quick stats
The facts that make the editorial angle.
0%
Lead-sale revenue
We do not sell user submissions to contractors, architects or surveyors. Zero affiliate links anywhere on the site.
SCSI Nov 2025
Calibration source
Cost figures derive from the SCSI Real Cost of Housing & Renovation report + CSO Construction Output Price Index + Engineers Ireland day-rate guidance.
Claude Sonnet 4.5
AI model
Snapshot and Quote analysers use Anthropic's Claude Sonnet 4.5 with structured-output tool calling; no model training on user data.
24 months
Maximum data retention
GDPR-compliant retention. Data processed under SCCs + EU-US Data Privacy Framework. Deletion on request.
Founder background
The why behind the site.
untangle.ie was built after the founder watched too many friends and family members get burned by renovations — quotes that came in 60% over budget, builders that disappeared, BCAR surprises that wiped out the contingency, and AI estimation tools that hallucinated figures with no basis in published Irish cost data.
The site has one editorial standard: every number is traceable to a published source. SCSI, CSO COPI, Engineers Ireland, gov.ie grant pages, revenue.ie LCI guidance. No invented figures. No “based on a survey we did” with no audit trail. Where we use AI, the AI is given the published cost data as a hard floor before it generates anything.
The business model is editorial trust, not lead generation. We don’t sell user data, we don’t carry affiliate links, we don’t take sponsored placements. The site survives on self-funding and (eventually) modest sponsorship from qualified Irish financial-services partners who pay for brand association rather than user leads. If that fails, the site stays free anyway.
Founder is happy to do background calls, technical deep-dives on the AI calibration, or on-record quotes. Email admin@untangle.ie with a brief on the angle and we’ll come back within one working day.
Editorial angles we can support
Five stories with data, methodology and a founder available for interview.
Story 1
Daft.ie blocks AI tools — and what that means for consumers
Daft.ie operates Cloudflare bot protection that excludes consumer AI tools from accessing its listing data. MyHome.ie and Sherry FitzGerald do not. The asymmetry has consumer-impact implications and we've documented it openly.
Story 2
The mica defective-block crisis and AI cost estimation
Donegal, Mayo, parts of Limerick and Clare have thousands of properties built with mica-contaminated blocks. No AI vision model can see the defect from a property listing photo. We have data on the cost variance.
Story 3
VAT confusion — 13.5% vs 23% in Irish renovations
Roughly 3 in 10 Irish builder quotes apply VAT incorrectly. The 13.5% reduced rate on labour-plus-materials renovation is widely misunderstood. We can frame the consumer-protection angle.
Story 4
SEAI grant stacking — €70k+ of subsidy that goes unclaimed
The combined Vacant Property Refurbishment Grant + Living City Initiative tax relief + full SEAI One Stop Shop stack can total €105k+ of public subsidy on a single property. Awareness is shockingly low.
Story 5
BCAR Assigned Certifier cost and the unintended consequence
The 2014 Building Control Amendment Regulations imposed an Assigned Certifier requirement that adds €2,500–€6,500 to every planning-permitted Irish project. The unintended consequence: significant unauthorised works.
Brand assets
Logo, OG image and methodology citation.
- Brand wordmark (SVG)
Logo and primary wordmark in vector format. Forest green (#1A5C35) on off-white (#FAFAF9).
- Open Graph image (PNG, 1200x630)
Default social-share card. Auto-generated by Next.js — fetchable as a PNG at /opengraph-image.
- Methodology document
Full source-attribution and calibration data. Suitable for citation as 'untangle.ie methodology, May 2026'.
Have a different angle in mind? Get in touch.
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